Monday, July 21, 2014

The secret for selling your images.

Depending on your age you might remember the old(?) TV commercials - it was ALL about the product, how great it is, how useful, better then the competition! & so on.
These days you sometimes have to wonder just WHAT the heck are they trying to sell you?...

The difference is all about you, literally speaking, it's all about having you FEEL something, making you laugh or identify with, cry or get angry/scared - all depending on what is being offered.

This is because YOU have changed, the client is much more sophisticated now, has access to more info/products/reviews.

Here is a great example of beautiful story might not even realize you are watching a commercial until the very end...It's not in English but you won't care, you can be immersed in the story if you like going to the caused the seller to go all out & create a movie for YOU! (click on the white link "Unsung Hero (official HD) in the video, it will open another window where you can read the English subtitles better (uncovered) -

I loved watching this little mini movie but what can we take from this to use with our own clients?

Respect them, be willing to go all out & deliver more then you promised (we all heard of under promise & over deliver), create marketing tools that make your potential client FEEL something, engage their interest with creative materials - followed by a "call to action" (i.e. Click here, Buy now, get it at xx% less, etc).
Listen to what THEY want & give them that, it's not all about how great of a photographer (or xyz) you are, it's about what's in it for them.

But most important - have fun with it!

Do you have any marketing tips? Feel free to share them here :)

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