Wednesday, November 9, 2011

Canon Cine Camera Unveiled

Cinema EOS
Did Canon Just Steal the Future of Filmmaking?

is the header of an article I found online written by Louis Bedigian, here is a part of it:

The company that popularized the art of shooting with a DSLR is about to release the next evolution in digital cinematography.

Last week, Canon unveiled the C300, a new camera designed specifically for high-end filmmakers. Due for release in January at a price of $20K, the C300 comes with a “super 35MM-equivalent 16:9 large CMOS sensor” that shoots 4K images (or not, depending on who you talk to). Thus far, the initial test videos have been very impressive.

This announcement came just as RED announced the final plans and pricing for its long-awaited Scarlet camera, a smaller, less expensive alternative to its previous offerings. Scarlet will retail for just under $10,000 (camera body only), but you can get a ready-to-shoot model for roughly $15,000.
At first glance, Scarlet might sound like the better deal. But RED cameras typically require a bunch of expensive extras. That’s part of the company’s strategy; lure filmmakers with a low base price and hit their pockets later with a plethora of expensive add-ons.

While Canon could be planning a similar strategy (ex: you’ll still have to buy the lenses and other equipment separately, but that’s true of most film cameras), the company has one significant advantage over its competitors: filmmakers are already fans of the format.

Over the past couple of years, indie filmmakers and commercial producers alike have been investing heavily in Canon’s top-tier line of DSLRs. Cameras like the 5D Mark II, 7D, 60D, and even lower-end models like the Rebel T2i were all built for shooting stills. But with the ability to shoot gorgeous 1080 video, these cameras have become the new favorite among filmmakers on a budget. Not only are they cheaper than traditional HD cameras, but they accept a plethora of Canon lenses without the need for a special adapter. The same cannot be said for the average video-specific camera.
When these filmmakers grow beyond their indie status, where are they most likely to turn? In the past, they’d go to RED, Sony or some other manufacturer. Not anymore. Now they have a high-end option that’s compact, fairly lightweight, and is very similar to the DSLRs they have already been using.

To read the full & informative article visit Forbes here

I was very happy to part of the team working at the event in Hollywood; I was manning the Sensor counter, helping attendees understand some of the technology that makes this camera so amazing :)

Here are a few images of this new Hottie, notice the relative size to some of the familiar lenses you might recognize, the compact size makes it perfect for shooting side by side, 3D footage.

EF Mount - VS - PL Mount

EF lensCini PL lens

This is just the first in the line of Cinema cameras Canon is working on...stay tuned :)

Be inspired by what this camera can do Cinema EOS

More detailed information can be found on the Canon website


  1. Wish I could afford something like this but hey at least maybe certain features will come to the other series like the 7D and 5D. Im happy that Canon is moving more and more toward cinema. ^__^

  2. Well, check out the 1Dx (previous post)better then the 7/5D, also, the c300 is going to live happily ever after in rental houses so most everyone will be able to have that kind of quality available to them :)

  3. There is also the mysterious "C" DSLR, 4K output... :)